Few would question the importance of the Internet in today's political campaign climate. Although traditional marketing methods are still very relevant, online campaigning has become more and more important as our world turns digital. Campaigns on the national, regional, and even local scale require the...
Many candidates and political activists are laboring under the impression that online advertising and campaigning is focused on national and international audiences and cannot be well-tuned to a local constituency. Last year, this was largely true, but in the past few months, many changes to...
While pundits and experts are spouting a thousand and one reasons why the 2012 presidential race panned out the way it did, looking at how digital media was used by the two major party candidates goes a long way towards explaining why things went they...